Our group often talks about the difficulty with telling research from publicity in high-tech world in general. I first ran into this in the mid-1990s when reporters from Silicon Valley started to call me in Santa Barbara to talk about workplace conditions in famous SV companies whose employees wouldn't give them the time of day. They were upset that I didn't each in a business school.
Greentech has a kind of funny piece about the problem with compnay information - "Greentech's Top Eight Paranoid Companies." They actually understate the problem.