When I began to search for news articles about the recent awarding of the Nobel Prize in Phyics to Albert Fert and Peter Grunberg, I came across a multitude of articles with references to the "iPod" in the title. This made me think that the media attention surrounding the discovery of giant magnetoresistance (GMR) might actually be creating more public confusion over what nanotechnology actually is, particularly when many people already associate nanotechnology with devices such as the iPod.
A quick online poll of news headlines reveals the following:
Nobel prize for men who made iPod possible
iPods, Better laptops Stemmed from Nobel Prize Discovery
Physics of the iPod awarded Nobel Prize
Nobel Prize for magnetism experts who helped spawn the iPod
and my personal favorite:
Like your iPod? Thank this year's physics Nobelists