The Business Section of today's New York Times has a lengthy feature article by John Markoff on research being done to increase data storage technology. It focuses on the work of Stuart Parkin, an IBM researcher I tried (unsuccessfully) to interview for my research on the history of spintronics. So it goes...it's an interesting article anyway.
Two points stand out - first, this article was in the Business section, not the Science Times. Of course, the Science Times is increasingly the "Medical Times."
Second, nanotechnology or nanoscale engineering itself appears only in very stealthy form, in discussion about nanoscale wires and nanosecond access time. This on a day when I received two posts from a DC-based non-profit about nano in cosmetics and sunscreens. So, what does it mean when nano in consumer products that actually matter (i.e. they are a significant part of the economy and are used, whether we like it or not, in daily lives...when I last checked, no one was forcing me to slather nano-sunscreen on my nano-pants) isn't referenced as nanotechnology anymore?